CHANEL
+6.8x
CTR
Above Industry Benchmark
+53%
Completion Rate
Above Industry Benchmark
+85.32%
CPC Efficiency
Above Industry Benchmark
  • Chanel partnered with GlassView to generate awareness of the Chanel J12 Campaign and drive action to the Chanel website, targeting a specific audience of: Women A20+; with an interest fashion, jewelry, luxury watches, and lifestyle trends.
  • GlassView utilized a whitelist to ensure that Chanel’s creative only appeared on sites that were pre-approved and implemented IAS tagging to verify brand-safe delivery.
  • GlassView also trafficked three different ad unit sizes with two different creatives to drive high SOV and brand dominance on pages, allowing Chanel to secure top-of-mind position with the desired audience.
  • In addition to the strong brand safety measures utilized in this campaign, GlassView also tapped into its preferred publisher network and utilized numerous targeting layers to ensure Chanel’s desired audience was identified and reached.
  • Through GlassView’s preferred publisher network and targeting layers, Chanel was able to secure placements on contextually relevant, top-tier sites, including Harper’s Bazaar, Elle, and Vogue.
  • GlassView’s placements combined with high SOV led to excellent engagement metrics, including a CTR +6.8x above industry benchmark and a Completion Rate +53% above industry benchmark.
  • The strong engagement metrics resulted in powerful ROI, as evidenced by CPC Efficiency +85.32% above industry benchmark.
Microsoft
95K
Unique IT
Purchasing Decision-Makers Reached
93.76%
Interaction Rate
As Verified by MOAT
+3x
CTR
Above Industry Benchmark
  • Microsoft and Komatsu partnered with GlassView to create an awareness and purchase intent-focused campaign for Microsoft Azure, Microsoft’s cloud computing software, targeting a specific audience of: IT professionals in managerial positions; with a focus on those working in engineering, construction, and related fields; geo-targeted to Japan.
  • GlassView utilized job title targeting to identify key purchase decision-makers and ensure that the correct target audience was being reached.
  • GlassView was also one of the first in the digital video space to implement cross-device retargeting, which occurred during this campaign – this allowed Microsoft to reach decision-makers on their smartphones, Apple Watches, laptops, and connected TVs at different parts of the day
  • 70% of campaign delivery occurred during the Japanese business day, as this is the time that the target audience would be the most focused on the product.
  • Through GlassView’s preferred publisher network and job title targeting, Microsoft was able to reach 95,000 unique IT purchasing decision-makers in Japan, as verified by comScore.
  • Cross-device targeting and dayparting also caused this campaign to pique the target audience’s interest, as the ads had an interaction rate of 93.76%, as verified by MOAT and a CTR +3x the industry benchmark.
  • Through this campaign, GlassView showed an ability to successfully drive engagement metrics for a global brand and the world’s second-largest cloud computing software network.
Instagram
+70.10%
Japanese VCR
Above Industry Benchmark
+69.60%
Korean VCR
Above Industry Benchmark
+2.76x
Japanese CTR
Above Industry Benchmark
  • Instagram partnered with GlassView to launch a B2B campaign aimed at driving brand engagement and awareness for Instagram’s new year-end review of the top hashtags, tending topics, and most-engaged posts.
  • After achieving this objective, Instagram hoped to drive their audience to the Instagram Business Site, targeting a specific audience of: Marketers and Agencies; with a special focus on Digital Marketing Managers, Content Managers, and C-Suite Marketers; geo-targeted to Japan and Korea.
  • To identify and reach Instagram’s target audience of marketing professionals, GlassView implemented job title targeting via data registration and keyword targeting with industry-relevant terms relating to content and campaign inspiration.
  • Vertical video was also used to deliver this campaign, as it has been shown to drive 17% higher concentration rates and 8% quick content understanding, which is essential to reaching business professionals that are constantly on-the-go.
  • Lastly, GlassView leveraged its preferred publisher network to ensure that ads only ran on top-tier, contextually relevant sites.
  • Through GlassView’s precise targeting and delivery strategies, GlassView was able to reach an engaged audience on a number of top-tier sites.
  • The high levels of audience engagement could be seen through high Completion Rates in both Japan at +70.10% above industry benchmark and Korea at +69.60% above industry benchmark.
  • This campaign was also successful in driving the target audience to the Instagram Business Page, was shown by Japan’s CTR coming in at +2.76x above industry benchmark and Korea’s CTR coming in at +67.14% above industry benchmark.
  • This campaign showcased GlassView’s ability to drive performance for a major client simultaneously in two different countries.
Beats By Dre
+5.3x
CTR
Above Industry Benchmark
+84.19%
CPC Efficiency
Above Industry Benchmark
+34.48%
CPCV Efficiency
Above Industry Benchmark
  • GlassView and Beats By Dre partnered to create a campaign focused on awareness and driving action to the Beats “Made Defiant” landing page, targeting a specific audience of: A18-29; who live by music and are trendy, fashionable, and eager to stand out in a crowd; are sports fan and gamers; and are passionate about social justice and community involvement
  • To ensure that Beats received the best bang for their buck, GlassView implemented its revolutionary QuickDraw technology to place ads next to trending topics and keywords – for example, some ads were placed near content relating to the “In My Feelings” dance challenge.
  • Additionally, demographic, geographic, contextual, and behavioral targeting layers were implemented to secure placements on sites that the target audience visited frequently.
  • GlassView’s relevant placements and targeting strategy successfully drove consumers to Beats’ desired landing page, as seen through a CTR +5.3x above the industry benchmark.
  • The campaign also captured the attention of audience members, therefore increasing awareness – this could be seen through a completion rate +50% above the industry benchmark.
  • The use of GlassView’s QuickDraw algorithms allowed Beats to drive excellent engagement for a much lower cost, as shown as a CPC Efficiency +84.19% above the industry benchmark and a CPCV efficiency +34.48% above the industry benchmark.
Hermès
+12.9x
CTR
Above Industry Benchmark
+92.1%
Completion Rate
Above Industry Benchmark
+96.2%
Uncluttered
Impression Delivery
  • Hermès partnered with GlassView to create a brand consideration, brand safety-oriented campaign with an additional focus on top publisher placement, targeting a specific audience of: Women A18-27 with HHI $50K+; considered trend adopters and fashion enthusiasts;  who had not yet considered Hèrmes.
  • To ensure Hermès connected with its target audience on top-tier publishers, GlassView whitelisted and blacklisted sites that did not align with Hermès’ brand image.
  • Hermès also received 100% SOV on pages where the ad was shown, using accompanying banner ads in conjunction with video to allow it to remain top-of-mind and stand out from potential clutter.
  • GlassView combined these strategies with laser-focused targeting layers to reach Hermès’ affluent audience, including demo, geo, behavioral, and contextual.
  • GlassView’s surgical targeting and use of its preferred publisher network led to placements on top-tier sites, including CN Traveler, Vogue, Glamour, and more.
  • These placements garnered strong brand consideration among those who viewed the ads, as seen through a completion rate +92.1% above the industry benchmark and a CTR +12.9x above the industry benchmark.
  • Additionally, dominant SOV and the use of relevant, brand-safe publishers led to excellent brand safety metrics, including an uncluttered impression delivery of +96.2%..
John Deere
+8.04x
CTR
Above Industry Benchmark
+79.74%
Completion Rate
Above Industry Benchmark
+88.89%
CPCV
Above Industry Benchmark
  • John Deere partnered with GlassView to launch a B2B manufacturing campaign aimed to position John Deere as a top manufacturer of construction equipment.
  • This campaign hoped to generate awareness of John Deere manufacturing products via a clickthrough to the “Heavy Equipment” landing page, targeting a specific audience of: Large Commercial Contractors, Construction Business Owners, and Commercial Builders; geo-targeted to the United States.
  • This campaign’s messaging featured user testimonials to promote John Deere as a leading construction manufacturer.

  • To identify and target John Deere’s niche audience, GlassView implemented job title targeting through LinkedIn and Facebook, as well as job title targeting through data registration with our publisher partners.

  • This campaign also utilized geo-fencing to reach individuals at specific commercial contract centers.

  • Because construction workers do not spend as much time on computers as other professionals, this campaign was heavy on mobile and cross-device delivery.

  • Through GlassView’s preferred publisher network, John Deere was able to secure placements on contextually relevant, top-tier sites such as the Wall Street Journal, Builders Online, and Entrepreneur.
  • GlassView’s strategic targeting allowed John Deere to reach and engage their niche target audience, as seen through a CTR +8.04x above industry benchmark and a completion rate +79.74% above industry benchmark.
  • This campaign drove measurable ROI, as shown through a CPC Efficiency +88.89% above industry benchmark.
Unilever - Red Rose
+6.13x
CTR
Above Industry Benchmark
+138.1%
Viewability Rate
Above Industry Benchmark
+94.5
CPC Efficiency
Above Industry Benchmark
  • Unilever partnered with GlassView to create a reach and awareness-focused campaign, targeting a specific audience of: “Door Openers”, W18-49 often viewed as moms of young families; with personalities defined as hospitable, encouraging, brave, and seeing the best in people; geo-targeted to Canada.
  • GlassView set out to maximize reach in a very short period by increasing incremental reach outside of YouTube and Facebook – this would in-turn allow Unilever to generate awareness in consumers who had not actually seen its ad on these sites.
  • In order to drive deeper user engagement and cost-efficiency, GV optimized toward a lower play rate and utilized geo, demo, behavioral, psychographic, and contextual targeting to ensure the desired audience was reached.
  • GlassView’s strategic optimization and placement on contextually relevant, high-profile sites successfully drove an uptick in awareness, as evidenced by a CTR 6.13x above the industry benchmark.
  • Additionally, GlassView was able to drive a viewability rate 138.1% above the industry benchmark, showing strong engagement through multiple metrics.
  • The campaign’s success was also seen through demonstrable ROI, with an engagement cost efficiency +94.5% above Unilever’s campaign goal – this multi-level success resulted in a client renewal.
Mouser Electronics
+7.43x
Increase
YouTube Subscribers
+96.7%
Completion Rate
Above Industry Benchmark
+95.7%
CPC Efficiency
Above Industry Benchmark
  • Mouser Electronics partnered with GlassView to create a title targeting-oriented campaign focused on increasing YouTube subscribers, targeting a specific audience of: Individuals with an “engineer” job title; with an interest in robotics;  geo-targeted to the U.S.
  • To reach Mouser’s extremely niche audience, GlassView was able to retarget on the open web using specific job titles from LinkedIn.
  • High-impact units were combined with zone-level optimization on relevant sites to ensure positive sentiment was generated amongst the correct audience.
  • Mouser’s YouTube video was embedded with a “subscribe now” CTA and the YouTube social icon to drive audience members to Mouser’s channel.

•GlassView’s design, optimization, and placements led to strong lower-funnel performance, as seen through a +7.43x increase in YouTube subscribers.

•Mid-funnel success could be seen through a clickthrough rate +2.27x the industry benchmark and a completion rate +96.7% above the industry benchmark.

•Mid and lower-funnel success led to strong ROI, as seen by a Brand Uplift Cost Efficiency +95.7% above the Mouser’s campaign goal.

कोनिका मिनोल्टा
+2.8x
CTR
उद्योग बेंचमार्क (मानदंड) से ऊपर
+91%
पूर्णता दर
उद्योग बेंचमार्क (मानदंड) से ऊपर
+38%
शेयर दर
उद्योग औसत से ऊपर

कोनिका मिनोल्टा के लक्षित दर्शकों/श्रोताओं तक पहुँचने के लिए एक वीडियो तैयार किया गया था, जिसमें शामिल थे: फॉर्चून 500 एग्ज़ीक्यूटिव्स (कार्यकारी अधिकारी), C-सुइट एग्ज़ीक्यूटिव्स (कार्यकारी अधिकारी), आईटी क्रय के निर्णयकर्ता, उनके कारोबार के लिए निवेश या तकनीकी समाधानों में रुचि रखने वाले लोग। अभियान के मुख्य उद्देश्य थे - प्रयोक्ता जागरूकता और कार्रवाइयों को व्यूज़ (अवलोकनों), क्लिकथ्रूज़ और उनके लक्षित दर्शकों/श्रोताओं के दायरे में रचनात्मक विषय-वस्तु की साझेदारी के माध्यम से प्रेरित करना।

व्यापक मीडिया मिक्स विकसित करने के लिए, यह सुनिश्चित करना कि हम संदर्भगत दृष्टि से प्रासंगिक हाई प्रोफ़ाइल वाली प्रॉपर्टीज़ पर प्लेसमेंट को सुरक्षित करने के ज़रिये लक्षित दर्शकों/श्रोताओं तक पहुँचते हैं - जहाँ कोनिका मिनोल्टा लक्षित जनसांख्यिकी सूचना का उपभोग और साझेदारी कर रही हैं।

कई संदर्भगत प्रासंगिक, हाई प्रोफ़ाइल वाली प्रॉपर्टीज़ पर सुरक्षित प्लेसमेंट्स, जिनमें शामिल हैं: ब्लूमबर्ग, वायर्ड, WSJ, CNN, यूएसए टुडे, बोस्टन, बिज़नेस इनसाइडर, और वॉशिंगटन पोस्ट। उद्योग बेंचमार्क (मानदंड) से 2.8x से अधिक की क्लिकथ्रू दर और उद्योग औसत से 91% से ऊपर की पूर्णता दर। इसके अलावा, शेयर दरें उद्योग औसत से 38% तक बढ़ गईं।

राल्फ़ लॉरेन (Ralph Lauren)
+41%
पूर्णता दर
उद्योग बेंचमार्क (मानदंड) से ऊपर
+3.2x
CTR
उद्योग बेंचमार्क (मानदंड) से ऊपर
+12%
शेयर दर
उद्योग औसत से ऊपर

कई संदर्भगत प्रासंगिक, हाई प्रोफ़ाइल वाली प्रॉपर्टीज़ पर सुरक्षित प्लेसमेंट्स, जिनमें शामिल हैं: वूमन्स हेल्थ, बैबल, अल्युर, हफ़िंगटन पोस्ट और टाउन एंड कंट्री। क्लिकथ्रू दर उपलब्ध कराई जो उद्योग बेंचमार्क से 3.2x से ऊपर है। उद्योग औसत से 11% अधिक की शेयर दर उपलब्ध कराई। पूर्ण ग्राहक संतुष्टि।

एक व्यापक मीडिया मिक्स विकसित करने के लिए, यह सुनिश्चित करना कि हम अत्यधिक सम्बद्धता वाले, लक्षित दर्शकों/श्रोताओं तक पहुँचते हैं। कई संदर्भगत प्रासंगिक, हाई प्रोफ़ाइल वाली प्रॉपर्टीज़, जो उच्च स्तरीय प्रयोक्ता जागरूकता और सम्बद्धता उपलब्ध कराती हैं, पर प्लेसमेंट्स सुरक्षित करने के लिए। पूर्ण वीडियो व्यूज़ (अवलोकनों) को अधिकतम संख्या तक ले जाते हुए राल्फ लॉरेन (Ralph Lauren) वेबसाइट पर स्थित यूनीक लैंडिंग पृष्ठ के लिए क्लिकथ्रूज़ के रूप में प्रयोक्ता जागरूकता, सम्बद्धता और कार्रवाइयों को उपलब्ध कराने के वास्ते।

कई संदर्भगत प्रासंगिक, हाई प्रोफ़ाइल वाली प्रॉपर्टीज़ पर सुरक्षित प्लेसमेंट्स, जिनमें शामिल हैं: वूमन्स हेल्थ, बैबल, अल्युर, हफ़िंगटन पोस्ट और टाउन एंड कंट्री। क्लिकथ्रू दर उपलब्ध कराई जो उद्योग बेंचमार्क से 3.2x से ऊपर है। उद्योग औसत से 11% अधिक की शेयर दर उपलब्ध कराई। पूर्ण ग्राहक संतुष्टि।

Net-a-Porter
+1.2x
CPA
Below Client Goal
+117%
Uplift
in Brand Favorability
+97%
CPC Efficiency
Above Industry Benchmark
  • Net-A-Porter partnered with GlassView to create a brand uplift-focused campaign, targeting a specific audience of: Fashion-forward individuals with a high HHI and a propensity to purchase luxury products; geo-targeted to the UK and Germany.
  • GlassView implemented a number of strategies to ensure that Net-A-Porter reached its desired brand uplift goals, including strong retargeting and zone-level optimization geared toward conversions.
  • GlassView also provided a synchronized, multi-platform campaign through the use of cross-device, platform-agnostic targeting.
  • Placements were secured on contextually relevant, top-tier sites, including Stylist Magazine, The Telegraph, and Zeit Online.
  • GlassView's targeting strategies and optimization efforts allowed Net-A-Porter to reach their lower-funnel objectives, as shown by a CPA +1.2x below benchmark.
  • GlassView's work also generated positive sentiment toward Net-A-Porter, as shown by a +117% uplift in brand favorability for individuals who saw the full video.
  • Subsequent to this campaign, our partnership and investment levels grew with Net-A-Porter.
Harvard & Dana Farber
+117%
Uplift
in Purchase Intent
+94%
Delivery
Against New Target Audience Members
+788%
Uplift
in Brand Appeal
  • Harvard-Dana Farber Cancer Institute partnered with GlassView to create a brand uplift, DMA-focused campaign, targeting a specific audience of: A25-54; with an interest in healthcare and related services; geo-targeted to specific DMAs.

•GlassView was able to exceed DMA-focused objectives by combining dayparting with geo-targeting at the DMA level, ensuring that audience members were reached at the perfect time and place to drive brand uplift.

  • This campaign also took advantage of cross-screen, device-targeted frontier delivery, including the use of Connected TV and other IoT media – this was one of the earliest digital video campaigns that utilized this technology and was relevant to Harvard-Dana Farber's reputation as an innovative, front-line treatment center.
  • GlassView’s dayparting, geo-targeting, and innovative use of media allowed Dana Farber to drive awareness in their target DMAs, leading to a purchase intent +117% above the client’s campaign goal.

  • The KPI of net new acquisition was also excellent, as 94% of campaign delivery was against target audience members who had not previously visited Dana Farber.

  • The success of this delivery to new consumers was seen through a +788% increase in brand appeal for consumers who had seen the ad compared to those who had not.

IKEA
+95.3%
Completion rate
Over Industry Benchmark
+11.2x
CTR
Over Industry Benchmark
+ Client Satisfaction

•IKEA launched a campaign specifically targeting A-25-54, sufficient disposable income; with interest in cooking, DIY, nesting, and entertainment: geo-targeted to Singapore.

•To help promote the IKEA campaign, a video was created to generate awareness and action towards the landing page on the IKEA website.

•Partnered with GlassView’s preferred publisher network to target key influencers and social networkers in their targeted audience.

•Created and implemented a brand bar to initiate action and generate awareness towards the landing page on the IKEA website.

•Secured placements on multiple contextually relevant, high profile properties, including: Toggle Online, Today, CNet, Straits Time, Men’s Health, & more.

•Completion rate of 95.3% above the industry average and a clickthrough rate that is 3.1x above the industry benchmark.

•Complete Client Satisfaction

The Hershey Company
+9%
Brand Association
Over Industry Benchmark
+64x
Brand Favorability
Over Industry Benchmark
+10%
Purchase Uplift
Over Industry Avarage

•KRAVE launched a campaign specifically aimed at A24-44 audience geo-targeted in NYC, Chicago, Denver, San Francisco,  LA, Seattle, Atlanta, Houston, and San Diego.

•Delivery on Wearables & the IoT was utilized to impact the targeted audience in a way which evoked the innovation nature of the KRAVE  brand, as well as drive greater brand awareness.

•We observed a popular uplift amongst viewers who believed you should “Never settle” and that you should “KRAVE better” snacks (brand statement selection was 10% higher when compared to a non-exposed sample)

•KRAVE’s social video campaign also succeeded in positioning the brand as a snack with “both health and  taste” (brand statement selection was 14% higher amongst A25-34 when compared to a non-exposed sample.)

•Ultimately, exposed respondents respond most favorably to the following brand statements ”Never settle. KRAVE better.” and “With KRAVE, you have both health and taste.” as demonstrated by 10% and 9% increase in brand statement selections amongst overall exposed respondents respectively.

•Deep awareness and action were delivered to key influencers in the targeted demo audience.

लिंकन मोटर कंपनी
+67%
पूर्णता दर
उद्योग बेंचमार्क (मानदंड) से ऊपर
+22%
CTR
उद्योग बेंचमार्क (मानदंड) से ऊपर
+85%
व्यूज़ (देखे गए)
अत्यधिक वितरित

ऑटोमोटिव (मोटर वाहन) कंपनी के बारे में अधिक गहरी जागरूकता फैलाने के लिए, 21-34 वर्ष की आयु के नई पीढ़ी के दर्शकों/श्रोताओं तक पहुँचने के। जागरूकता प्रेरित करने और लिंकन मोटर कंपनी वेबसाइट पर एक वांछित लैंडिंग के लिए वीडियो अवलोकनों और क्लिकथ्रूज़ को अधिकतम करने के उद्देश्य से। लिंकन मोटर कंपनी ने एक लघु फ़िल्म बनाने के लिए फ़ैशन डिज़ाइनर, टिमो वेईलैंड (Timo Weiland), के साथ टीम बनाई है जिसमें सपनों को साकार करने, प्रयोजनों को अंगीकार करने, और सफलता का जश्न मनाने की भावना निहित है।

एक व्यापक मीडिया मिक्स विकसित करने के लिए, यह सुनिश्चित करना कि हम वांछित लक्षित दर्शकों/श्रोताओं तक पहुँचते हैं और उन पर प्रभाव डालते हैं। कई संदर्भगत प्रासंगिक, हाई प्रोफ़ाइल वाली प्रॉपर्टीज़, जो उच्च स्तरीय प्रयोक्ता जागरूकता और सम्बद्धता उपलब्ध कराती हैं, पर प्लेसमेंट्स सुरक्षित करने के लिए। व्यूज़ (अवलोकनों/विचारों) के रूप में प्रयोक्ता जागरूकता उपलब्ध कराने के लिए। लिंकन मोटर कंपनी की वेबसाइट पर वांछित लैंडिंग पृष्ठ के लिए क्लिकथ्रूज़ को प्रोत्साहित करने के लिए एक ब्रांड बार विकसित करना।

कई संदर्भगत प्रासंगिक, हाई प्रोफ़ाइल वाली प्रॉपर्टीज़ पर सुरक्षित प्लेसमेंट्स, जिनमें शामिल हैं: वोग, वायर्ड, The WSJ, स्टाइलबिस्ट्रो, सलोन, और टॉवलरोड। आवश्यकता से 85% तक अधिक उपलब्ध कराए गए अवलोकन, परिणामस्वरूप अपेक्षाकृत कम eCPV (प्रति आगंतुक प्रभावी लागत), जिसने अभियान के निवेश पर लाभ (ROI) को बढ़ा दिया। 67% की पूर्णता दर, जो उद्योग औसत से अधिक है, और क्लिकथ्रू दर जो उद्योग बेंचमार्क (मानदंड) से 22% से ऊपर है। पूर्ण ग्राहक संतुष्टि।

PSG - Jolival
+54%
Taux d’Achèvement
Au-Dessus de la Moyenne de l'Industire
+12.3x
Taux de Clic
Au-Dessus de la Moyenne de l'Industrie
+Contrat
Reconduit

Une vidéo a été créé pour diriger l’action et pour augmenter la sensibilisation de la collaboration PSG-Fontaine avec une public cible d’adultes 18 plus, intéressés aux sports, le mode de vie, la musique, habitant à Paris et la côte ouest de la France. Augmenter la sensibilisation de diriger les utilisateurs vers une page unique. L'équipe Paris St. Germain s’est associé avec Fontaine Jolival pour promouvoir leur nouveau partenariat  d’eau en bouteille.

Développer une combinaison compréhensive des médias  pour assurer l’attention du public cible. Sécuriser les placements sur plusieurs sites de pertinence contextuelle et de haut profils. Augmenter la sensibilisation de l’utilisateur dans la forme des vues et l’action de l’utilisateur dans la forme des clics sur une page unique.

Sécurisé les placements sur plusieurs sites de la pertinences contextuelle et de haut profils, comprenant: Le Monde, GQ France, Men’s Health France, Vanity Fair, et Football.fr. Un taux d’achèvement 54% au-dessus de la moyenne de l’industrie, et un taux de clic 12.3x au-dessus de la moyenne de l’industrie. Un taux de partage 33% au-dessus de la moyenne de l’industrie.

Los Angeles Tourism & Convention Board
+24%
Uplift
in Brand Purchase Intent
+42%
Uplift
in Brand Favorability
+45%
Uplift
in Brand Appeal

To promote Los Angeles Tourism, a video was created to drive attention and action to target: A25-44, focusing on A25-34, HHI $75k+, travelers, those interested in traveling, and Geo-targeted to New York, Chicago, Washington DC, and California (excluding LA). The adventurous video illustrated a wide variety of fun activities unique to LA in order to ncrease attention and to drive viewer engagement to a unique landing page on the LATCB website.

We developed a comprehensive media mix, ensuring to reach a highly engaged target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.

Intent to visit Los Angeles was higher among social video viewers (+24% uplift in intent to visit when compared to non-exposed control sample). Favorability towards LA Tourism & Convention Board showed a +42% uplift for those exposed to the social video campaign. The social video campaign also had a positive effect on LA Tourism & Convention Board’s brand image as those who saw the video found the brand +45% more appealing than a non-exposed control sample.

beIN स्पोर्ट्स
+87%
पूर्णता दर
उद्योग बेंचमार्क (मानदंड) से ऊपर
+3.6x
CTR
उद्योग बेंचमार्क (मानदंड) से ऊपर
+59%
शेयर दर
उद्योग औसत से ऊपर

beIN SPORTS द्वारा PSG बनाम चेल्सिया (Chelsea) गेम को दिखाए जाने के बारे में जागरूकता फैलाने के लिए, एक वीडियो इन लक्षित दर्शकों/श्रोताओं को सूचित करने के लिए तैयार किया गया था: 25-49 आयु वर्ग वाले, पुरुषों के प्रति दुराग्रह रखने वाले, खेलकूद में रुचि रखने वाले और इंटरनेट विषय-वस्तु के लिए फ्रांस लक्षित लोग। जागरूकता फैलाने और beIN SPORTS वेबसाइट पर एक यूनीक लैंडिंग पृष्ठ के लिए कार्रवाइयों को प्रेरित करने के उद्देश्य से। दर्शकों को यह सूचित करने के लिए एक वीडियो तैयार किया गया था कि beIN SPORTS PSG बनाम चेल्सिया (Chelsea) के मैच को कवर और प्रदर्शित करेगा।

एक व्यापक मीडिया मिक्स विकसित करने के लिए, यह सुनिश्चित करना कि हम सम्बद्ध और वांछित लक्षित दर्शकों/श्रोताओं तक पहुँचते हैं। कई संदर्भगत प्रासंगिक, हाई प्रोफ़ाइल वाली प्रॉपर्टीज़ पर सुरक्षित प्लेसमेंट्स, जो उच्च स्तरीय प्रयोक्ता जागरूकता और सम्बद्धता उपलब्ध कराती हैं। beIN SPORTS वेबसाइट पर एक यूनीक लैंडिंग पृष्ठ के लिए सम्बद्धताओं को क्लिकथ्रूज़ के रूप में उपलब्ध कराना। beIN SPORTS कैम्पेन (अभियान) के लिए वीडियो अवलोकनों को अधिकतम संख्या तक पहुँचा कर जागरूकता फैलाने के लिए।

कई संदर्भगत प्रासंगिक, हाई प्रोफ़ाइल वाली प्रॉपर्टीज़ पर सुरक्षित प्लेसमेंट्स, जिनमें शामिल हैं: Le Figaro, L’Express, Le 10Sport, और Le Monde। उद्योग औसत से 87% से ऊपर की पूर्णता दर और उद्योग बेंचमार्क (मानदंड) से 3.6x से अधिक की क्लिकथ्रू दर। उद्योग औसत से 59% अधिक की शेयर दर उपलब्ध कराई गई। पूर्ण ग्राहक संतुष्टि।

Olympic Channel
+3.5x
CTR
Above Industry Benchmark
+75%
Completion Rate
Above Industry Benchmark
+76.5%
CPC Efficiency
Above Industry Benchmark
  • The Olympic Channel partnered with GlassView to generate awareness for The Olympics, targeting a specific audience of: Millennial audiences A13-34 and sports enthusiasts; geotargeted to the Brazil, U.S., China, Europe, Canada, and MENA.
  • GlassView tapped into its preferred publisher network to target key influencers and social networkers through placement on contextually relevant, top-tier properties.
  • To ensure that this audience was identified and reached, GlassView implemented domain-level, demographic, geographic, behavioral and contextual targeting layers.
  • A custom brand bar was also developed to create stronger awareness of The Olympic Channel and drive traffic to The Olympic Channel website.
  • Through GlassView’s preferred publisher network and targeting layers, The Olympic Channel was able to secure placements on sites like Fox Brasil, 20 Minutos, and more.
  • These contextually relevant, top-tier placements led to high engagement visible through a CTR +3.5x above industry benchmark and a completion rate +75% above industry benchmark.
  • The strong engagement metrics resulted in powerful ROI, as evidenced by CPC Efficiency +76.5% above industry benchmark.
Qantas
4,000+
Unique
Site Visits
+89.83%
CPC Efficiency
Above Industry Benchmark
+14.9%
Uplift
Annual Net Profit
  • GlassView partnered with Qantas to promote the ”Sydneyporeans” campaign, aimed at promoting air travel to Australia and encouraging booking through Qantas.com.
  • This campaign targeted a specific audience of: Those interested in travel, food and wine, family fun, and holidaying in Australia; geo-targeted to Singapore.
  • To allow for the best strategic retargeting possible, GlassView implemented conversion pixels into various sections of the Qantas website – an especially high context was placed on individuals who were pixeled by the checkout tag.
  • Because these users were much more likely to purchase airline tickets, they were retargeted with relevant flight offerings that linked to specific flight booking pages.
  • This campaign also utilized cross-device targeting, using dynamic ad insertion that allows for sequential messaging and a storytelling approach to campaign delivery – Additionally, it allows for dayparting, maximizing engagement with the brand.
  • Through GlassView’s retargeting and platform-agnostic delivery, Qantas saw excellent results on a campaign level, including a CTR +9.84x above industry benchmark, a Completion Rate +52.85% above industry benchmark, and over 4,000 site visits from users interested in purchasing a flight.
  • The high CTR and completion in this campaign led to measurable campaign-level ROI, as evidenced by a CPC Efficiency +89.83% above industry benchmark.
  • From a more macro perspective, GlassView contributed meaningfully to a Qantas annual net profit increase of 14.9%, and the addition of new flights to Qantas’s Asia-Pacific region.
Gate 1 Travel
+5.3x
CTR
Above Industry Benchmark
+16.24x
CTR
Above Industry Benchmark, Danube River Creative
+83.06%
CPC Efficiency
Above Industry Benchmark
  • GlassView partnered with Gate 1 Travel to generate awareness of its travel offerings by driving clickthroughs to country-specific landing pages on the Gate 1 Travel website.
  • This campaign targeted a specific audience of: A60+; with a HHI $75K+; skewed female; with an interest in guided tours and traveling abroad.
  • GlassView implemented creative rotation between 3 videos based in Italy, France, and the Danube River in order to show both the varied possibilities offered by Gate 1 and prevent creative fatigue.
  • The landing pages for these ads each showed different itineraries in conjunction with constantly updated, tailored weekly specials.
  • This campaign also utilized sponsored blogger activation on travel blogs, merging interesting county-specific travel content with the benefits of using Gate 1 – this then inspired audience members to travel.
  • GlassView’s creative rotation, use of sponsored posts, and KPI-driven optimization were successful in generating high engagement, as shown through a CTR +5.3x above industry benchmark and a completion rate +77% above industry benchmark.
  • The Danube River creative did especially well, as evidenced by a CTR +16.24x above industry benchmark.
  • The strong engagement seen in this campaign also led to exceptional ROI, including a CPC Efficiency +83.06% above industry benchmark.
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