On May 25, 2018, The European Union carried out its data protection reform and began to enforce a new law called GDPR (General Data Protection Regulation). This new law aims to strengthen and unify data protection for users within the European Economic Area (EEA). GlassView has created this GDPR information page to provide our customers & users with information regarding GlassView’s GDPR readiness.
At GlassView, we invest great efforts in ensuring that our products and services adequately address legislative and regulatory requirements. Data protection and overall client trust in GlassView’s services continues to be of the highest importance to us.
The data that GlassView processes may include information which may relate to users in the EEA. Consequently, we have addressed the requirements under EU data protection laws, and specifically those outlined in GDPR.
As part of this effort, GlassView implemented changes to its processes, documentation, policies, and contractual framework with its customers and publishers in which campaigns will deliver on. GlassView has also reinforced it's opt out policy for users who no longer wish to view ads from us.
GlassView’s compliance with GDPR
Some of the publishers GlassView partners with can potentially collect data to provide our EEA users with targeted and relevant advertising.
Because GlassView does not directly collect data, we ask that our publishers obtain a separate GDPR consent from end users to collect and process end-users’ personal information for the purpose of serving targeted ads, i.e., these publishers obtain consent from their users for ad targeting. This reflects GlassView’s position as a platform that facilitates the serving of ads as an intermediary between supply and demand.
GlassView uses Google Google Ads to serve all ads to our publishers. Users who wish to opt out of seeing ads from GlassView can follow the steps outlined under the "User Conset" section of this article.
What personal data does GlassView process?
While GlassView does not directly collect personal data from our users, we do work with publishers that process information such as the following:
- Internet Protocol (IP) addresses
- Advertising ID
- Internet Service Providers (ISP)
- Precise (GPS) location data
- Registration information
Is any of the processed data transferred outside of the EU?
Yes, GlassView works with publishers that transfer data outside of the EU but we have implemented certain contractual safeguards with publishers requiring them to process data in compliance with the GDPR.
How does a user withdraw consent?
Due to differences between using apps and websites on mobile devices, you may need to take additional steps to disable tracking technologies in mobile apps. Many mobile devices allow you to opt-out of targeted advertising for mobile apps using the settings within the mobile app or your mobile device. For more information, please check your mobile settings. You also may uninstall apps using the standard uninstall process available on your mobile device or app marketplace.
Often our advertisers contract with a third-party service to host their ads. In this case, an ad serving vendor contacts the advertisers’ hosting service for a particular advertisement. In that case, an independent cookie may be used by the third-party service. We do not have a mechanism to allow visitors to opt-out of cookies from vendors with whom we do not have a contractual relationship.
What happens if a user withdraws his/her consent?
If a user withdraws consent through a publisher, the user will be treated as if consent has been declined. In such cases, publishers will anonymizes any collected data before passing the ad request for ad delivery, to ensure that no personal information is processed. The user will receive contextual ads only.
If the user chooses to opt out of GlassView ads completely, by using the process outlined under the "How does a user withdraw consent?" section, ads will no longer be targeted to that user from GlassView via Google Ads.
What are contextual ads?
Contextual ads are ones that are based on the context of a site or an app rather than on the behavioral preferences, or personal data of a particular user.
What is GlassView’s data retention policy?
GlassView does not collect user data from EEA residents, but has asked its publishers (a) not to store user data for any purpose other than for internal reporting and analysis and for providing its services and (b) to store such data only so long as the user uses the app or website plus 30 days thereafter, except for purposes of invoicing, reporting, discrepancies or fraud prevention, and in any case for no longer than 90 days thereafter.
If you have any questions or comments about GlassView and our compliance with GDPR, you can drop us an email at "email@example.com" or you can send us mail to our HQ address:
224 East 83rd Street
New York, NY 10028
Att: Data Protection Officer