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CHANEL
+6.8x
CTR
Above Industry Benchmark
+53%
Completion Rate
Above Industry Benchmark
+85.32%
CPC Efficiency
Above Industry Benchmark
  • Chanel partnered with GlassView to generate awareness of the Chanel J12 Campaign and drive action to the Chanel website, targeting a specific audience of: Women A20+; with an interest fashion, jewelry, luxury watches, and lifestyle trends.
  • GlassView utilized a whitelist to ensure that Chanel’s creative only appeared on sites that were pre-approved and implemented IAS tagging to verify brand-safe delivery.
  • GlassView also trafficked three different ad unit sizes with two different creatives to drive high SOV and brand dominance on pages, allowing Chanel to secure top-of-mind position with the desired audience.
  • In addition to the strong brand safety measures utilized in this campaign, GlassView also tapped into its preferred publisher network and utilized numerous targeting layers to ensure Chanel’s desired audience was identified and reached.
  • Through GlassView’s preferred publisher network and targeting layers, Chanel was able to secure placements on contextually relevant, top-tier sites, including Harper’s Bazaar, Elle, and Vogue.
  • GlassView’s placements combined with high SOV led to excellent engagement metrics, including a CTR +6.8x above industry benchmark and a Completion Rate +53% above industry benchmark.
  • The strong engagement metrics resulted in powerful ROI, as evidenced by CPC Efficiency +85.32% above industry benchmark.
Disney
+71.5%
Completion Rate
Above Industry Benchmark
+6.2x
CTR
Above Industry Benchmark
$40MM
Opening Weekend
Aided by GlassView Delivery
  • Disney partnered with GlassView to launch a campaign promoting the release of M. Night Shyamalan’s new movie “Glass”.
  • Disney aimed to generate awareness during the two weeks prior to the movie’s release, targeting a specific audience of: Young Adults A18-35; split 65% male vs. 35% female; geo-targeted to the United States and Asia.
  • GlassView implemented contextual, behavioral, demographic, and geographic targeting layers to identify and reach the audience of Young Adults A18-35 that would have an interest in “Glass”.
  • Through leveraging of our preferred publisher network, Disney was able to distribute their creative on high-reach sites across multiple categories, including Mashable, Variety, Fox Sports, and more.
  • GlassView tracked performance on each site and optimized accordingly towards high performing sites, pages and zones throughout the campaign.
  • Through GlassView’s targeting strategies and optimizations, Disney was able to see excellent performance, visible through a number of metrics.
  • This included a CTR +6.2x above industry benchmark and a Completion Rate +71.5% above industry benchmark.
  • GlassView’s campaign delivery played a major role in the opening weekend domestic box office gross of $40,328,920, which was the number one rank of any movie released during that time.
  • The film also grossed $135,873,591 internationally against a $20,000,000 budget
Microsoft
95K
Unique IT
Purchasing Decision-Makers Reached
93.76%
Interaction Rate
As Verified by MOAT
+3x
CTR
Above Industry Benchmark
  • Microsoft and Komatsu partnered with GlassView to create an awareness and purchase intent-focused campaign for Microsoft Azure, Microsoft’s cloud computing software, targeting a specific audience of: IT professionals in managerial positions; with a focus on those working in engineering, construction, and related fields; geo-targeted to Japan.
  • GlassView utilized job title targeting to identify key purchase decision-makers and ensure that the correct target audience was being reached.
  • GlassView was also one of the first in the digital video space to implement cross-device retargeting, which occurred during this campaign – this allowed Microsoft to reach decision-makers on their smartphones, Apple Watches, laptops, and connected TVs at different parts of the day
  • 70% of campaign delivery occurred during the Japanese business day, as this is the time that the target audience would be the most focused on the product.
  • Through GlassView’s preferred publisher network and job title targeting, Microsoft was able to reach 95,000 unique IT purchasing decision-makers in Japan, as verified by comScore.
  • Cross-device targeting and dayparting also caused this campaign to pique the target audience’s interest, as the ads had an interaction rate of 93.76%, as verified by MOAT and a CTR +3x the industry benchmark.
  • Through this campaign, GlassView showed an ability to successfully drive engagement metrics for a global brand and the world’s second-largest cloud computing software network.
Instagram
+70.10%
Japanese VCR
Above Industry Benchmark
+69.60%
Korean VCR
Above Industry Benchmark
+2.76x
Japanese CTR
Above Industry Benchmark
  • Instagram partnered with GlassView to launch a B2B campaign aimed at driving brand engagement and awareness for Instagram’s new year-end review of the top hashtags, tending topics, and most-engaged posts.
  • After achieving this objective, Instagram hoped to drive their audience to the Instagram Business Site, targeting a specific audience of: Marketers and Agencies; with a special focus on Digital Marketing Managers, Content Managers, and C-Suite Marketers; geo-targeted to Japan and Korea.
  • To identify and reach Instagram’s target audience of marketing professionals, GlassView implemented job title targeting via data registration and keyword targeting with industry-relevant terms relating to content and campaign inspiration.
  • Vertical video was also used to deliver this campaign, as it has been shown to drive 17% higher concentration rates and 8% quick content understanding, which is essential to reaching business professionals that are constantly on-the-go.
  • Lastly, GlassView leveraged its preferred publisher network to ensure that ads only ran on top-tier, contextually relevant sites.
  • Through GlassView’s precise targeting and delivery strategies, GlassView was able to reach an engaged audience on a number of top-tier sites.
  • The high levels of audience engagement could be seen through high Completion Rates in both Japan at +70.10% above industry benchmark and Korea at +69.60% above industry benchmark.
  • This campaign was also successful in driving the target audience to the Instagram Business Page, was shown by Japan’s CTR coming in at +2.76x above industry benchmark and Korea’s CTR coming in at +67.14% above industry benchmark.
  • This campaign showcased GlassView’s ability to drive performance for a major client simultaneously in two different countries.
Beats By Dre
+5.3x
CTR
Above Industry Benchmark
+84.19%
CPC Efficiency
Above Industry Benchmark
+34.48%
CPCV Efficiency
Above Industry Benchmark
  • GlassView and Beats By Dre partnered to create a campaign focused on awareness and driving action to the Beats “Made Defiant” landing page, targeting a specific audience of: A18-29; who live by music and are trendy, fashionable, and eager to stand out in a crowd; are sports fan and gamers; and are passionate about social justice and community involvement
  • To ensure that Beats received the best bang for their buck, GlassView implemented its revolutionary QuickDraw technology to place ads next to trending topics and keywords – for example, some ads were placed near content relating to the “In My Feelings” dance challenge.
  • Additionally, demographic, geographic, contextual, and behavioral targeting layers were implemented to secure placements on sites that the target audience visited frequently.
  • GlassView’s relevant placements and targeting strategy successfully drove consumers to Beats’ desired landing page, as seen through a CTR +5.3x above the industry benchmark.
  • The campaign also captured the attention of audience members, therefore increasing awareness – this could be seen through a completion rate +50% above the industry benchmark.
  • The use of GlassView’s QuickDraw algorithms allowed Beats to drive excellent engagement for a much lower cost, as shown as a CPC Efficiency +84.19% above the industry benchmark and a CPCV efficiency +34.48% above the industry benchmark.
Hermès
+12.9x
CTR
Above Industry Benchmark
+92.1%
Completion Rate
Above Industry Benchmark
+96.2%
Uncluttered
Impression Delivery
  • Hermès partnered with GlassView to create a brand consideration, brand safety-oriented campaign with an additional focus on top publisher placement, targeting a specific audience of: Women A18-27 with HHI $50K+; considered trend adopters and fashion enthusiasts;  who had not yet considered Hèrmes.
  • To ensure Hermès connected with its target audience on top-tier publishers, GlassView whitelisted and blacklisted sites that did not align with Hermès’ brand image.
  • Hermès also received 100% SOV on pages where the ad was shown, using accompanying banner ads in conjunction with video to allow it to remain top-of-mind and stand out from potential clutter.
  • GlassView combined these strategies with laser-focused targeting layers to reach Hermès’ affluent audience, including demo, geo, behavioral, and contextual.
  • GlassView’s surgical targeting and use of its preferred publisher network led to placements on top-tier sites, including CN Traveler, Vogue, Glamour, and more.
  • These placements garnered strong brand consideration among those who viewed the ads, as seen through a completion rate +92.1% above the industry benchmark and a CTR +12.9x above the industry benchmark.
  • Additionally, dominant SOV and the use of relevant, brand-safe publishers led to excellent brand safety metrics, including an uncluttered impression delivery of +96.2%..
AARP Health
+7.2x
CTR
Above Industry Benchmark
+3.6x
Share Rate
Above Industry Benchmark
+2.97x
CPC Efficiency
Above YouTube Benchmark
  • AARP partnered with GlassView to create a campaign focused on driving users to the AARP Member Benefits landing page, targeting a specific audience of: A50+; utilizing premium content on health, business, news, fitness, and sports sites.
  • This campaign used third-party data from LiveRamp to accurately identify and target individuals with an interest in Health Insurance, Medicare, and related content.
  • To drive higher engagement metrics for this audience, GlassView exclusively utilized in-feed ads and optimized toward a lower play rate on a zone/page level.
  • To guarantee brand safety, GlassView blacklisted sites that would be considered non-brand safe inventory.
  • GlassView’s combination of third-party data usage and optimization strategies led to an extremely engaged audience visible through  a share rate +3.6x above industry benchmark – this is a key metric in an industry that places a premium on WOM and earned media.
  • The use of in-feed ads was also crucial in grabbing the audience’s attention, as visible through  a clickthrough +7.2x above industry benchmark.
  • These excellent engagement metrics resulted in measurable ROI, as shown by a CPC 2.97x lower than YouTube’s benchmark.
John Deere
+8.04x
CTR
Above Industry Benchmark
+79.74%
Completion Rate
Above Industry Benchmark
+88.89%
CPCV
Above Industry Benchmark
  • John Deere partnered with GlassView to launch a B2B manufacturing campaign aimed to position John Deere as a top manufacturer of construction equipment.
  • This campaign hoped to generate awareness of John Deere manufacturing products via a clickthrough to the “Heavy Equipment” landing page, targeting a specific audience of: Large Commercial Contractors, Construction Business Owners, and Commercial Builders; geo-targeted to the United States.
  • This campaign’s messaging featured user testimonials to promote John Deere as a leading construction manufacturer.

  • To identify and target John Deere’s niche audience, GlassView implemented job title targeting through LinkedIn and Facebook, as well as job title targeting through data registration with our publisher partners.

  • This campaign also utilized geo-fencing to reach individuals at specific commercial contract centers.

  • Because construction workers do not spend as much time on computers as other professionals, this campaign was heavy on mobile and cross-device delivery.

  • Through GlassView’s preferred publisher network, John Deere was able to secure placements on contextually relevant, top-tier sites such as the Wall Street Journal, Builders Online, and Entrepreneur.
  • GlassView’s strategic targeting allowed John Deere to reach and engage their niche target audience, as seen through a CTR +8.04x above industry benchmark and a completion rate +79.74% above industry benchmark.
  • This campaign drove measurable ROI, as shown through a CPC Efficiency +88.89% above industry benchmark.
United Nations
+3.4x
CTR
Above Industry Benchmark
5,000+
Signatures
From 88 Different Countries
+78%
Completion Rate
Above Industry Benchmark
  • GlassView partnered with the United Nations, UN Messengers of Peace, and Humanitarian Icons to drive awareness of World Humanitarian Day and encourage citizens from 23 countries to join the #NotATarget Movement by posting a 3D selfie.
  • This 3D selfie would be used as a signature for a petition to protect citizens facing conflict around the world.
  • The target audience for this campaign was: A18-40, UN Messengers of Peace, Ambassadors, Humanitarian Icons; geo-targeted to numerous cities in Asia, North America, South America and Europe.
  • Due to the international nature of this campaign, GlassView was able to tap into its preferred publisher network and global reach of over 1.6 billion people to secure placements on top-tier, contextually relevant sites around the world.
  • To ensure that users were reached on the correct premium sites, GlassView implemented demographic, behavioral, contextual, and geographic targeting layers.
  • A custom brand bar was added to the video to encourage the target audience to clickthrough to the World Humanitarian Day landing page and sign and add their selfie.
  • Through GlassView’s preferred publisher network, the UN was able to secure placements on sites like The Local, Los Angeles Times, and the Guardian - in addition to the excellent reach these sites provide, the ad also received a CTR +3.4x above industry benchmark and a Completion Rate 78% above industry benchmark.
  • Additionally, over 5,000 signatures were secured from 88 countries, far above the 23 countries that were originally targeted.
  • GlassView’s meaningful contribution led to the  petition being delivered to the United Nations during the 72nd session of the General Assembly in September 2017.
Cadillac
+145%
CTR
Above Industry Benchmark
+92.16%
Completion Rate
Above Industry Benchmark
+425%
Purchase Intent
For Those Exposed to the Ad
  • Cadillac partnered with GlassView to create an awareness-focused campaign, targeting a specific audience of: “Next Generation Lux”, A25-54, HHI $100K+; with an entrepreneurial mindset and an affinity for a life of luxury.
  • GlassView used cached and cookied information for people, including luxury website visit frequency, loyalty card holder status, and credit card purchase data to identify and target them as entrepreneurs and high-end luxury shoppers.
  • To ensure that Cadillac remained top-of-mind with this audience, GlassView put frontier technology to work, using cross-device targeting to reach consumers during all parts of the day on their Smartphones, Apple Watches, Laptop/Desktop Computers, and Connected TVs.
  • Through dynamic creative optimization, Cadillac was also able to show their audience the best creatives possible.
  • GlassView’s leveraging of consumer data and frontier, cross-device delivery led to strong awareness-related results visible through a number of metrics, including a clickthrough rate +145% above the industry benchmark.
  • High engagement could also be seen through a completion rate +92.16% above the industry benchmark.
  • GlassView’s delivery strategies  culminated in top-of-mind position for Cadillac - purchase intent for those exposed to the ad was +425% greater than that of a control sample who had not seen it.
Texas Tourism
+4.18x
CTR
Above Industry Benchmark
+54%
CPC Efficiency
Above Industry Benchmark
+98.72%
Completion Rate
Above Industry Benchmark
  • GlassView and Texas Tourism partnered to create a brand awareness-focused campaign, targeting a primary audience of: Gen X A35-49, with a HHI of $60K+ and with children under 18; and Millennials A20-34 with a HHI of $40K+.
  • This campaign also targeted a secondary audience of: Boomers A50+ with a HHI of $60K+; focused on pragmatic risk-taking adventures.
  • Geo-targeting to the U.S. (excluding Texas) and Mexico was used for both primary and secondary audiences.
  • GlassView used innovative QuickDraw technology to place Texas Tourism ads next to trending topics – in this case, ads were strategically placed after GlassView’s QuickDraw algorithm detected a spike in mentions related to National BBQ Day and the Great Texas BBQ Festival.
  • This campaign also used DMA-level targeting and prominent social sharing buttons, allowing for accurate geo-targeting and strong word-of-mouth advertising through shares.
  • Cross-device targeting  and dayparting were used to reach the correct consumers at all points in their day, including through frontier IoT devices like wearables.
  • GlassView’s contextually and geographically relevant placements and dayparting strategies resulted in excellent awareness-related metrics, including a CTR +4.18x above the industry benchmark and a completion rate +98.72% above the industry benchmark.
  • The use of GlassView QuickDraw led to cost-effective media buys, as seen through a CPC efficiency +54% above the industry benchmark..
  • In addition to strong metrics, the demonstrable success of this campaign led to a client renewal.
Unilever - Red Rose
+6.13x
CTR
Above Industry Benchmark
+138.1%
Viewability Rate
Above Industry Benchmark
+94.5
CPC Efficiency
Above Industry Benchmark
  • Unilever partnered with GlassView to create a reach and awareness-focused campaign, targeting a specific audience of: “Door Openers”, W18-49 often viewed as moms of young families; with personalities defined as hospitable, encouraging, brave, and seeing the best in people; geo-targeted to Canada.
  • GlassView set out to maximize reach in a very short period by increasing incremental reach outside of YouTube and Facebook – this would in-turn allow Unilever to generate awareness in consumers who had not actually seen its ad on these sites.
  • In order to drive deeper user engagement and cost-efficiency, GV optimized toward a lower play rate and utilized geo, demo, behavioral, psychographic, and contextual targeting to ensure the desired audience was reached.
  • GlassView’s strategic optimization and placement on contextually relevant, high-profile sites successfully drove an uptick in awareness, as evidenced by a CTR 6.13x above the industry benchmark.
  • Additionally, GlassView was able to drive a viewability rate 138.1% above the industry benchmark, showing strong engagement through multiple metrics.
  • The campaign’s success was also seen through demonstrable ROI, with an engagement cost efficiency +94.5% above Unilever’s campaign goal – this multi-level success resulted in a client renewal.
Hitachi
+8.3x
CTR
Above Industry Benchmark
+3.74x
Page Views
Above Campaign Goal
+99%
CPC Efficiency
Above Industry Benchmark
  • Hitachi partnered with GlassView to create a page views, B2B-oriented campaign relating to Hitachi’s “Workplace of the Future”, targeting a specific audience of: A25+; who are key decision-makers on products similar to Hitachi; and work in top and middle management roles in both the private and public sector; geo-targeted to Singapore and Malaysia.
  • To ensure that Hitachi was able to identify and reach their niche target audience, GlassView implemented job title targeting to identify and deliver against people who have been pixeled based on the job title, function, and/or industry listed on their LinkedIn and Facebook profile.
  • GlassView combined job title targeting with additional behavioral, demographic, and geographic targeting layers to secure placements on contextually relevant sites.
  • To optimize toward Hitachi’s KPI of page views in each international market, GlassView added country-specific pixels on each player and landing page.
  • GlassView’s targeting layers and optimization toward page views allowed Hitachi to greatly exceed their KPI benchmarks in both target geographic areas – Singapore’s page view total was 4.58x above the client campaign goal, while Malaysia’s total was 2.89x above the client campaign goal.
  • This campaign also showed high engagement once users reached the Hitachi landing page, as evidenced by a CTR +8.3x above the industry benchmark.
  • High CTR led to superior ROI for Hitachi,  as seen through a CPC Efficiency +99% above industry benchmark.
Mouser Electronics
+7.43x
Increase
YouTube Subscribers
+96.7%
Completion Rate
Above Industry Benchmark
+95.7%
CPC Efficiency
Above Industry Benchmark
  • Mouser Electronics partnered with GlassView to create a title targeting-oriented campaign focused on increasing YouTube subscribers, targeting a specific audience of: Individuals with an “engineer” job title; with an interest in robotics;  geo-targeted to the U.S.
  • To reach Mouser’s extremely niche audience, GlassView was able to retarget on the open web using specific job titles from LinkedIn.
  • High-impact units were combined with zone-level optimization on relevant sites to ensure positive sentiment was generated amongst the correct audience.
  • Mouser’s YouTube video was embedded with a “subscribe now” CTA and the YouTube social icon to drive audience members to Mouser’s channel.

•GlassView’s design, optimization, and placements led to strong lower-funnel performance, as seen through a +7.43x increase in YouTube subscribers.

•Mid-funnel success could be seen through a clickthrough rate +2.27x the industry benchmark and a completion rate +96.7% above the industry benchmark.

•Mid and lower-funnel success led to strong ROI, as seen by a Brand Uplift Cost Efficiency +95.7% above the Mouser’s campaign goal.

Konica Minolta
+3.7x
CTR
Above Industry Benchmark
+91%
Completion Rate
Over Industry Benchmark
+70%
Dwell Time
Above Industry Benchmark
  • Konica Minolta partnered with GlassView to launch the “Workplace of the Future” campaign, which highlighted Konica Minolta’s smart office solutions through client testimonials.
  • Konica Minolta aimed to reach key decision-makers, targeting a specific audience of: Fortune 500, C-Suite Executives, and IT purchase decision-makers that are interested in technology solutions for their business.
  • This campaign incorporated frontier wearables delivery, as research showed that the average U.S. wearables user is 35-54, with 41% having an income of $100K or more – this was in-line with Konica Minolta’s target audience of key decision-makers.

  • Additionally, 75% of C-Suite Executives exercise at least 4x per-week, making them even more likely to use fitness-tracking smartwatches.

  • GlassView used dayparting to heavy up on wearables delivery during morning and early afternoon hours, with sequential messaging and cross-device delivery occurring later in the day.

  • GlassView’s dayparting and frontier delivery strategies helped Konica Minolta identify and reach their niche target audience, as seen through a CTR +3.7x above industry benchmark and a Completion Rate +91% above industry benchmark.
  • This audience also remained engage after viewing and clicking on the video, as shown through an average dwell time +70% above industry benchmark.
  • In addition to strong performance, this campaign’s success led to an article in AdExchanger touting the campaign’s success.
State Street Global Advisors
+11.83x
Drop-off Rate
Better Than Industry Benchmark
+9x
CTR
Above Industry Benchmark
+84.63%
CPC Efficiency
Above Industry Benchmark
  • State Street Global Advisors and GlassView partnered to create an action-oriented campaign aimed at driving users to the “Crazy Enough to Work” podcast landing page, targeting an audience of: Institutional Investors (Asset Owners, Asset Managers), Sophisticated End Investors (Retail Investors, Affluent-Minded Individuals), and Intermediaries (Financial Advisors, NBD/RBD/IBD, Private Banks).
  • GlassView and State Street worked together to develop an extensive keyword list while also placing ads on pages where other podcasts were featured – this would ensure that individuals who had already shown previous interest in business and podcasts were reached.
  • Additionally, rotation of creatives and zone-level optimization were used to prevent creative plateau and ensure that ad placements appeared on the ideal pages for attracting users.
  • By rotating four creatives and optimizing towards zones and keywords, GlassView was able to identify the correct audience and keep them engaged, as evidenced by a drop-off rate 11.83x  lower than the industry benchmark, and a drop-off rate for a 7-minute longform creative 4.48x lower than industry benchmark.
  • The high interest seen through drop-off rate metrics allowed State Street to achieve their action-oriented goals, pushing consumers down the purchase funnel and to the podcast landing page, as seen through a CTR +9x above the industry benchmark.
  • Lastly, strong, demonstrable ROI was seen through a CPC efficiency +84.63% above the industry benchmark.
Grant Thornton
+113.26%
CTR
Above Industry Benchmark
+100%
CPC Efficiency
Above Industry Benchmark
+88.72%
Completion Rate
Above Industry Benchmark
  • GlassView and Grant Thornton partnered to create an awareness-focused campaign aimed at driving users to the “Status Go” landing page that showed Grant Thornton’s approach to problem-solving, targeting a specific audience of: Russell 2K/Private 1K employees; the Grant Thornton Core Account List; and Grant Thornton employees; A35-65.
  • A number of targeting layers were utilized to reach Grant Thornton’s audience – these included job title targeting to identify and reach specific employee groups, behavioral targeting to identify the types of sites they frequent, and domain-level targeting to reach the websites they use the most.
  • The domain-level targeting included reaching Grant Thornton employees via their company email accounts and their use of the Grant Thornton website.
  • GlassView also rotated between three creatives to optimize toward the strongest performance and prevent creative fatigue.
  • GlassView was able to secure placements on a number of top-tier, contextually relevant sites, including Business Insider, the New York Times, and Fortune.
  • GlassView’s multi-level targeting strategy and creative optimization led to strong awareness-level metrics, including a CTR +113.26% above the industry benchmark and a completion rate +88.72% above the industry benchmark.
  • This campaign’s success was also seen through demonstrable ROI, with a CPC efficiency +100% above the industry benchmark.
Ralph Lauren
+41%
Completion rate
Above Industry Benchmark
+3.2x
CTR
Above Industry Benchmark
+90.84%
CPC Efficiency
Above Industry Benchmark
  • Ralph Lauren partnered with GlassView to launch a campaign promoting the Ralph Lauren Kids Fall Collection in conjunction with the release of Pan, a 3D family adventure film.
  • Ralph Lauren aimed to generate awareness of this event by driving traffic to their website, targeting a specific audience of: Mothers A18-45; with an interest in fashion and family-friendly entertainment; geo-targeted to the United States.
  • To identify and reach Ralph Lauren’s audience of mothers, GlassView implemented numerous targeting layers, including contextual, behavioral, demographic, and geographic.
  • GlassView also set out to gain placements on sites that mothers interested in fashion would be likely to visit, such as Harpers Bazaar, Real Simple, the New Yorker, Parenting, and more.
  • A combination of in-feed and in-stream ads were used to maximize share of voice on sites where the ad appeared.
  • Through GlassView’s targeting layers and top-tier placements led to excellent engagement metrics for Ralph Lauren, generating excitement about the upcoming fashion show and film.
  • This high engagement included a completion rate +41% above industry benchmark and a CTR +3.2x above industry benchmark, successfully holding audience attention and driving them to the Ralph Lauren website.
  • This high CTR resulted in measurable ROI, as seen through a CPC Efficiency  +90.84% above industry benchmark
Van Cleef & Arpels
+300%
Uplift
Brand Recall
+33%
Uplift
Purchase Intent for Campaign Creative
+100%
Uplift
Purchase Intent for Longform Creative
  • Van Cleef & Arpels partnered with GlassView to launch its Alhambra Campaign featuring a number of short and longform videos.
  • The shortform videos aimed to drive awareness and action, while the longform would drive attention and action.
  • This campaign targeted a primary audience of: Women A30-40 with HHI 8M+ Yen; with an interest jewelry; and secondary audiences of Women A24-45 with HHI 5M+ Yen; and Women A24-45; all geo-targeted to Japan.
  • To ensure that Van Cleef & Arpels would reach their target audience, GlassView implemented behavioral, contextual, demographic, and geographic targeting layers and leveraged its preferred publisher network to target relevant users on top-tier sites.
  • Once these layers were added, GlassView utilized KPI-driven optimization to track performance and adjust accordingly in real-time.
  • GlassView also ran Realeyes emotion-based targeting and a brand study to track emotional response and brand uplift for specific audience segments.
  • GlassView went beyond traditional clickthrough and completion measurement by creating a brand study and emotion-based targeting to dive deeper into campaign performance.
  • Based on Realeyes AI facial tracking, Women A24-33 showed the highest engagement of any demographic, a key metric for a group that would make up Van Cleef & Arpels’ next-gen luxury client base.
  • Both videos showed excellent awareness-level results, with a +300% brand recall increase for those exposed to the ad.
  • Campaign performance could also be seen through a purchase intent increase of +33% for all users exposed to the video and +100% for those exposed to the longform creative.
Net-a-Porter
+1.2x
CPA
Below Client Goal
+117%
Uplift
in Brand Favorability
+97%
CPC Efficiency
Above Industry Benchmark
  • Net-A-Porter partnered with GlassView to create a brand uplift-focused campaign, targeting a specific audience of: Fashion-forward individuals with a high HHI and a propensity to purchase luxury products; geo-targeted to the UK and Germany.
  • GlassView implemented a number of strategies to ensure that Net-A-Porter reached its desired brand uplift goals, including strong retargeting and zone-level optimization geared toward conversions.
  • GlassView also provided a synchronized, multi-platform campaign through the use of cross-device, platform-agnostic targeting.
  • Placements were secured on contextually relevant, top-tier sites, including Stylist Magazine, The Telegraph, and Zeit Online.
  • GlassView's targeting strategies and optimization efforts allowed Net-A-Porter to reach their lower-funnel objectives, as shown by a CPA +1.2x below benchmark.
  • GlassView's work also generated positive sentiment toward Net-A-Porter, as shown by a +117% uplift in brand favorability for individuals who saw the full video.
  • Subsequent to this campaign, our partnership and investment levels grew with Net-A-Porter.
Blue Cross Blue Shield
+50%
Uplift
Brand Awareness
+57%
Uplift
Brand Favorability
+69%
Uplift
Brand Recall
  • Blue Cross Blue Shield partnered with GlassView to create a campaign focused on generating awareness and driving users to the Blue Cross Blue Shield YouTube channel, targeting a specific audience of: NASCAR Fans A24-64; with an interest in health and wellness; geo-targeted to Charlotte, Greensboro, Raleigh, and Durham.
  • Because this campaign was directed toward NASCAR fans, delivery was aligned with the NASCAR race schedule, as audience members were most engaged during this period.
  • GlassView also tapped into its preferred publisher network to ensure that users were reached on top-tier, brand-safe inventory.
  • Lastly, GlassView utilized demographic, contextual, behavioral, and geographic targeting layers to ensure that these sites were relevant to the desired audience.
  • GlassView’s leveraging of its preferred publisher network led to placements on contextually relevant, top-tier sites, driving a +50% increase in top-of-mind brand awareness.
  • This audience was also very interested in the content, as there was a 57% uptick in brand favorability as a result of this campaign.
  • The awareness and goodwill toward Blue Cross Blue Shield  had a lasting impact, as GlassView’s delivery and optimization strategies drove a +69% increase in brand recall.
Harvard & Dana Farber
+117%
Uplift
in Purchase Intent
+94%
Delivery
Against New Target Audience Members
+788%
Uplift
in Brand Appeal
  • Harvard-Dana Farber Cancer Institute partnered with GlassView to create a brand uplift, DMA-focused campaign, targeting a specific audience of: A25-54; with an interest in healthcare and related services; geo-targeted to specific DMAs.

•GlassView was able to exceed DMA-focused objectives by combining dayparting with geo-targeting at the DMA level, ensuring that audience members were reached at the perfect time and place to drive brand uplift.

  • This campaign also took advantage of cross-screen, device-targeted frontier delivery, including the use of Connected TV and other IoT media – this was one of the earliest digital video campaigns that utilized this technology and was relevant to Harvard-Dana Farber's reputation as an innovative, front-line treatment center.
  • GlassView’s dayparting, geo-targeting, and innovative use of media allowed Dana Farber to drive awareness in their target DMAs, leading to a purchase intent +117% above the client’s campaign goal.

  • The KPI of net new acquisition was also excellent, as 94% of campaign delivery was against target audience members who had not previously visited Dana Farber.

  • The success of this delivery to new consumers was seen through a +788% increase in brand appeal for consumers who had seen the ad compared to those who had not.

Vitacost
+146%
Uplift
Brand Favorability
+2x
CPA Efficiency
Above Facebook's Healthcare Benchmark
17,900
Checkouts
As verified by third-party tracking
  • GlassView and Vitacost partnered to create a conversion-focused campaign positioning Vitacost as a company that provides affordable healthcare products, targeting a specific audience of: A36-71; female skewed; with an interest in overall health, vitamins and supplements; with a desire for food options that are natural, organic, and/or fit special dietary needs; and live an active lifestyle.
  • GlassView used display retargeting in conjunction with rotating creatives to optimize towards the best performance for Vitacost.
  • The audience was segmented into four different groups: people who visited the site, people who clicked on a product, people who added something to their cart but didn’t purchase, and people who made a purchase.
  • Different delivery was used for each of the audiences, ensuring that consumers saw ads that were directly applicable to them.
  • GlassView’s surgical targeting and optimization allowed Vitacost to see measurable ROI and successfully drive conversions, as seen through a +101% increase in purchase intent for consumers exposed to the ad.
  • Positive association with the Vitacost brand was also seen through a +146% uplift in brand favorability, showing the effectiveness of placements, creative rotation and segmentation strategy.
  • Lastly, this campaign drove powerful DR results, with 17,900 checkouts at a CPA one-half that of Facebook’s healthcare benchmark.
Global Citizen
$1.9 billion
Commitments
Driven by GlassView Delivery
1.3 million
Social Interactions
Driven by GlassView Delivery
199 million
Organic Reach
Driven by GlassView Delivery
  • Global Citizen partnered with GlassView to create an awareness-focused campaign aimed at promoting social goodness through social shares and donations, targeting a specific audience of: Millennials who are fans of music/celebrities or are interested in social good/awareness; and social influencers.
  • Global Citizen encourages people to do a good deed in exchange for concert tickets that are not available for purchase otherwise.
  • To drive engagement and ensure the correct users were reached, GlassView implemented numerous targeting layers, including contextual, behavioral, demographic, and geographic.
  • To drive long-tail social action and generate mass awareness of the Global Citizen campaign, GlassView added prominent social sharing icons into the Global Citizen video.
  • GlassView also leveraged its preferred publisher network to allow for mass reach on top-tier, contextually relevant sites
  • GlassView’s  targeting and use of social icons led to mass awareness, driving 1.3 million social interactions with a reach of 199 million people.
  • It was also successful netting donations, as evidenced by 44 new commitments and announcements with a net worth of more than $1.9 billion.
  • In addition to the mass reach and donations, the ad itself also exhibited strong engagement – the campaign had a CTR 2.5x and a completion rate 85% above industry averages for each category.
Rutgers University
+10.7x
Uplift
Unaided Brand Recall
+147%
Uplift
Brand Favorability
+86%
Uplift
Brand Statement Association
  • Rutgers University partnered with GlassView on a campaign aimed at increasing awareness of Rutgers and positioning it as an option for out-of-state applicants.
  • This campaign targeted a specific audience of: Parents A35-55 and Prospective Students A15-19 seeking undergraduate degrees; geo-targeted to various states in the Northeast, Southeast, Midwest and West Coast.
  • GlassView utilized Double-Verify to track out-of-state delivery in conjunction with contextual, behavioral and demographic targeting layers to delivery to the correct audience.
  • GlassView also took advantage of its preferred publisher network to ensure that users were reached on contextually relevant, top-tier sites.
  • This campaign implemented Realeyes emotion-based targeting to measure both attention level and emotions of users through AI facial recognition tracking – this allowed GlassView to carry out large-scale testing of user response to videos and optimize accordingly in real-time.
  • GlassView’s Realeyes results showed that action-oriented scenes with powerful brand messaging about “the doers, the self-starters”, etc. drove strong upticks in “happy” emotions amongst viewers.
  • GlassView also ran a brand study for this campaign to track brand uplift, going above and beyond traditional action metrics – these numbers showed exceptional performance in a number of areas, including a +10.7x increase in unaided top-of-mind brand recall and a +147% increase in brand favorability.
  • Viewers also had a +86% uptick in association with key brand statements after being exposed to the creative, showing its lasting impact.
United States Marine Corps
+77.58%
Completion rate
Over Industry Benchmark
+4.29x
CTR
Over Industry Benchmark
1,128
Video Shares
Driven by GlassView Delivery
  • The USMC partnered with GlassView to launch its Semper Fidelis All-American campaign, which nominates high school students for the program based on academics, moral character, and athletic abilities.

  • The USMC aimed to reach individuals that would be eligible for the program, targeting specific audience of: 90% high school students A16-17; with 10% delivery against a secondary audience of parents, educators, and coaches.

  • To drive increased awareness of the Semper Fidelis All-American program, GlassView implemented a brand bar with the campaign name, the USMC logo and an engaging CTA of “Apply or Nominate”.
  • GlassView also utilized its “video carousel unit” capabilities, which gave viewers the option to check out any of the other four campaign stories after viewing the first creative to completion.
  • Performance was tracked and optimized toward throughout the campaign, ensuring relevant and successful delivery.
  • Through GlassView’s contextually relevant, top-tier placements, the USMC was able to reach audience members on sites like Teen Vogue, MaxPreprs, and SB Nation.
  • The highly engaging nature of GlassView’s delivery led to excellent performance for the USMC, such as a CTR +4.29x above industry benchmark and a completion rate +77.58% above industry benchmark.
  • This campaign’s success could especially be seen through the conversation it sparked among audience members, as seen through the 1,128 shares of the campaign’s creative.
U.S. Navy
12,380
Site Visits
Driven by GlassView Delivery
135,523
Unit Interactions
Driven by GlassView Delivery
+8.9x
CTR
Above Industry Benchmark
  • The U.S. Navy  partnered with GlassView to launch a campaign promoting the opportunities available to individuals who join the Navy.
  • The U.S. Navy aimed to drive user engagement through unit interactions and site visits to the Faces of the Fleet landing page, a documentary series that tells the stories of sailors in the Navy. 
  • This campaign targeted a specific audience of: A18-24; who are lawful residents of the U.S. with high school degrees; who are active and interested in extreme sports and technology; geo-targeted to the U.S.
  • To increase brand awareness as well as encourage user interaction in-line with the U.S. Navy’s campaign goals, GlassView built out a custom brand bar with an action-oriented “Learn More” CTA.
  • GlassView also implemented creative rotation between the campaign’s three videos, tracking and optimizing toward the highest-performing creative.
  • To make sure the right audience was engaging with the campaign, GlassView implemented contextual, behavioral, demographic and geographic targeting layers and leveraged its preferred publisher network to deliver on top-tier sites.
  • GlassView’s delivery strategies allowed the Navy to secure placements on a number of contextually relevant, top-tier sites, including Business Insider, SparkNotes, and Bleacher Report.
  • The Navy was able to successfully reach their engagement-oriented KPIs, with 12,380 site visits and 135,523 unit interactions.
  • Additionally, they were able to engage their audience efficiently – this campaign had an overall CTR +8.9x above industry benchmark, with the best-performing creative achieving a CTR +12.8x above industry benchmark through GlassView’s optimizations.
Facebook
+5.6x
CTR
Above Industry Benchmark
+72.46%
CPC Efficiency
Above Industry Benchmark
+36.03%
CPCV Efficiency
Above Industry Benchmark
  • GlassView and Facebook partnered to create a campaign focused on driving direct responses, targeting a specific audience of: Direct Response marketers across the automobile, ecommerce, hotel, retail, gaming, and agency industries who work with these clients; those who have invested heavily in search advertising but have yet to use Facebook DR solutions; geo-targeted to Australia, Singapore, Hong Kong, Korea, Indonesia, Taiwan, The Phillippines, and India.
  • To ensure that Facebook’s niche audience of multi-industry DR marketers was reached, GlassView utilized job title targeting to identify these individuals on a granular level.
  • GlassView also used exclusionary targeting to make sure that they were only reaching DR marketers who had not yet used Facebook’s DR capabilities.
  • Contextual, behavioral, demographic, and geographic targeting layers were used in conjunction with these other strategies to allow for the most concise targeting possible.
  • GlassView’s extensive targeting capabilities allowed Facebook to successfully identify and reach its target audience, as seen through a CTR +5.6x above the industry benchmark.
  • This high CTR led to strong, measurable ROI, as seen through a CPC efficiency +72.46% above the industry benchmark.
  • The campaign also showed high completion rates that led to a powerful ROI in the form of a CPCV Efficiency +36.03% above the industry benchmark.
beIN SPORTS
7,877
Clicks
During 24-hour Flight
+3.6x
CTR
Over Industry Benchmark
+59%
Share rate
Over Industry Avarage
  • beIN Sports partnered with GlassView to launch a subscription campaign promoting the second leg of a UEFA Champions League matchup between Paris St. Germain and Chelsea.
  • Because beIN Sports had exclusive rights to this game’s broadcast, this campaign’s goal was to drive subscriptions to beIN Sports’ streaming service, targeting a specific audience of: Adults A25-49; skewed toward males; who are interested in sports.
  • Noting stronger performance in-line with beIN Sports action-oriented KPIs, GlassView delivered this campaign exclusively out-stream via a mix of in-page and in-feed units.
  • Because this campaign was a 24-hour flight leading up to the match, it was crucial to generate increased digital WOM during this short time period – to make this happen, GlassView added social sharing icons to the player.
  • To maximize beIN Sports’ reach, GlassView delivered this campaign on top-tier, contextually relevant publishers throughout France, including Le Monde, Le Figaro, and GQ.
  • GlassView’s delivery and placements allowed beIN Sports to successfully reach their campaign goals – this was evidenced by 7,877 clicks to the beIN Sports subscription page at a CTR +3.6x above industry benchmark.
  • The social sharing buttons were integral in driving this, as this campaign had a share rate +59% above industry benchmark during this campaign’s 24-hour flight.
  • Lastly, the audience was also highly engaged with the video, as evidenced by a Completion Rate +86% above industry benchmark.
Olympic Channel
+3.5x
CTR
Above Industry Benchmark
+75%
Completion Rate
Above Industry Benchmark
+76.5%
CPC Efficiency
Above Industry Benchmark
  • The Olympic Channel partnered with GlassView to generate awareness for The Olympics, targeting a specific audience of: Millennial audiences A13-34 and sports enthusiasts; geotargeted to the Brazil, U.S., China, Europe, Canada, and MENA.
  • GlassView tapped into its preferred publisher network to target key influencers and social networkers through placement on contextually relevant, top-tier properties.
  • To ensure that this audience was identified and reached, GlassView implemented domain-level, demographic, geographic, behavioral and contextual targeting layers.
  • A custom brand bar was also developed to create stronger awareness of The Olympic Channel and drive traffic to The Olympic Channel website.
  • Through GlassView’s preferred publisher network and targeting layers, The Olympic Channel was able to secure placements on sites like Fox Brasil, 20 Minutos, and more.
  • These contextually relevant, top-tier placements led to high engagement visible through a CTR +3.5x above industry benchmark and a completion rate +75% above industry benchmark.
  • The strong engagement metrics resulted in powerful ROI, as evidenced by CPC Efficiency +76.5% above industry benchmark.
Qantas
4,000+
Unique
Site Visits
+89.83%
CPC Efficiency
Above Industry Benchmark
+14.9%
Uplift
Annual Net Profit
  • GlassView partnered with Qantas to promote the ”Sydneyporeans” campaign, aimed at promoting air travel to Australia and encouraging booking through Qantas.com.
  • This campaign targeted a specific audience of: Those interested in travel, food and wine, family fun, and holidaying in Australia; geo-targeted to Singapore.
  • To allow for the best strategic retargeting possible, GlassView implemented conversion pixels into various sections of the Qantas website – an especially high context was placed on individuals who were pixeled by the checkout tag.
  • Because these users were much more likely to purchase airline tickets, they were retargeted with relevant flight offerings that linked to specific flight booking pages.
  • This campaign also utilized cross-device targeting, using dynamic ad insertion that allows for sequential messaging and a storytelling approach to campaign delivery – Additionally, it allows for dayparting, maximizing engagement with the brand.
  • Through GlassView’s retargeting and platform-agnostic delivery, Qantas saw excellent results on a campaign level, including a CTR +9.84x above industry benchmark, a Completion Rate +52.85% above industry benchmark, and over 4,000 site visits from users interested in purchasing a flight.
  • The high CTR and completion in this campaign led to measurable campaign-level ROI, as evidenced by a CPC Efficiency +89.83% above industry benchmark.
  • From a more macro perspective, GlassView contributed meaningfully to a Qantas annual net profit increase of 14.9%, and the addition of new flights to Qantas’s Asia-Pacific region.
Gate 1 Travel
+5.3x
CTR
Above Industry Benchmark
+16.24x
CTR
Above Industry Benchmark, Danube River Creative
+83.06%
CPC Efficiency
Above Industry Benchmark
  • GlassView partnered with Gate 1 Travel to generate awareness of its travel offerings by driving clickthroughs to country-specific landing pages on the Gate 1 Travel website.
  • This campaign targeted a specific audience of: A60+; with a HHI $75K+; skewed female; with an interest in guided tours and traveling abroad.
  • GlassView implemented creative rotation between 3 videos based in Italy, France, and the Danube River in order to show both the varied possibilities offered by Gate 1 and prevent creative fatigue.
  • The landing pages for these ads each showed different itineraries in conjunction with constantly updated, tailored weekly specials.
  • This campaign also utilized sponsored blogger activation on travel blogs, merging interesting county-specific travel content with the benefits of using Gate 1 – this then inspired audience members to travel.
  • GlassView’s creative rotation, use of sponsored posts, and KPI-driven optimization were successful in generating high engagement, as shown through a CTR +5.3x above industry benchmark and a completion rate +77% above industry benchmark.
  • The Danube River creative did especially well, as evidenced by a CTR +16.24x above industry benchmark.
  • The strong engagement seen in this campaign also led to exceptional ROI, including a CPC Efficiency +83.06% above industry benchmark.
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