Since 2004 our founder and team have established one of the broadest video data footprints in the industry. It includes more than 5,000 campaigns tracked, including 2,000 Video Campaigns. We now track over 500 million video views daily and have analytics on over 910 billion video views in aggregate. That means that we know why consumers choose to view some content and not others. You could even say we have it down to a science.
Our digital distribution strategy is designed to set campaigns up for success from day 1. We tailor a media plan based on the advertiser’s specific goals, then use our proprietary technology (GvE ™) to optimize the content’s performance in real-time. In short, The GlassView Effect (GvE TM) is a proprietary, quantitative "smart gamma" options trading strategy, which allows for immediate action to be taken on meaningful changes in velocity (acceleration) of performance (conversions) and other mid-funnel performance indicators. At its core, "Smart Gamma" comes as a natural and actionable evolution to the fundamental options pricing formula pioneered by Fisher Black and Myron Scholes in the Black Scholes option pricing model. Remaining exceedingly sensitive and agile to conversion acceleration leverages among the most successful trading strategies on Wall Street, and brings it to media. In short, this quantitative strategy brings our clients the best cost-per-performance.
We know that simple video views don’t guarantee real results for our brands, and we refuse to leave the results to chance. To make sure our clients are happy, we don’t just guarantee video views—we also ensure that the views come from your target audience and surpass your campaign goals. If that seems too good to be true, believe it! Today, our partners and proven strategies (primarily GvE TM & Smart Gamma) make truly effective video campaigns possible. Additionally, with Nielsen OCR and Comscore VCE, we can guarantee that your videos are watched by their intended audience, tracked by the global authorities in audience tracking. What’s more, with our comprehensive media mix of over 10,000 partners and access to over 100,000 sites, and 2.5 billion zones (pages), we’re sure to get your content viewed by the people who count.
Get ready to hit refresh, because we offer detailed reporting to our clients so you can track the progress of your campaign, with 100+ metrics, weekly status updates, and Wrap Up Reporting complete with analysis and recommendations. All of these real time updates might keep you checking your devices for more good news, so remember to go outside and rest assured that we’re working hard behind the scenes to save you any headaches.
